Rich Reach 10.1 Million, Their Average Wealth Surpasses $4MM for First Time

Here is a great report (pdf) on where the world's wealth is and where it's now coming from. Marketing Charts put forth a great summary and they share these facts that:

Driven by market capitalization growth in emerging economies, the wealth of the world’s high net worth individuals (HNWIs) increased 9.4% to $40.7 trillion in 2007, according to the 12th annual World Wealth Report from Merrill Lynch and Capgemini.

The number of HNWIs in the world increased 6% in 2007 to 10.1 million, the number of ultra high net worth individuals (Ultra-HNWIs) increased 8.8%, and for the first time in the average assets held by HNWIs exceeded $4 million.

HNWIs are those with net assets of at least $1 million, excluding their primary residence and consumables; Ultra-HNWIs - who number some 103,000 - are those with net assets of at least $30 million, excluding their primary residence and consumables. The highest proportion of Ultra-HNWIs to HNWIs is in Latin America:

The graph's that they provide are very insightful:

I hope this provides an insightful perspective for entrepreneurs who are raising funding or marketing to the affluent segment of the market.