19% of Americans Own $22 Trillion in Assets

Following up the last post on World Wealth. Media Post Publications has written a great report on wealth segments in America.

First, here is the link to the (beautifully formatted if I may say) Nielsen Report (pdf)

Second, a highlight of some key facts:

• Claritas defines this emerging group as households with incomes above $100,000 and income producing assets of $100,000 or more. That income puts these households in the top 19 percent of all Americans, earning more than double the national median income of $49,280.
• The New Mass Affluent consist of eight distinct groups, each with its own lifestyles, media patterns and preferences
• The New Mass Affluent are sophisticated consumers who often tune out traditional marketing strategies, and many simply don't think of themselves as rich.
• TheWealth Market, most closely resembles the traditional portrait of old money. Filled with suburban couples over 65 years old, these 2.6 million households control a much larger share of assets in the country than their numbers would suggest. Some 48 percent of households in this segment have more than $2 million in assets-nearly 44 times the national average
• See more profile segments in the article.